Case study · Real estate

Shelby
Pavlovic.

A realtor's business is repeat clients and referrals, and both get forgotten in a busy month. So this build came in two parts: the site everyone sees, and the software nobody does.

shelbypavlovic.com

Part one · The site

The public face

Listings, reviews, free home evaluation, built to convert a Googling buyer into a phone call.

Private · password protected

Part two · The software

The quiet machine

A custom CRM that texts past clients on birthdays and home anniversaries, asks for reviews after closings, and keeps every contact in one list. It runs while she shows houses.

01 · Why it matters

Repeat business, automated

A past client who feels remembered lists with the same realtor. The CRM makes "remembering" automatic. Every birthday, every home anniversary, on time, every year.

02 · Not a template

Custom software

This isn't a subscription with her logo on it. It was written for her workflow, she owns it, and it does exactly what she needs. Nothing to fight, nothing to pay monthly rent on.

03 · The result

First reference client

Live, paid for, and in daily use. Performance numbers publish here as they accumulate. Real figures only.