SCALING SOLUTIONS
Case study · Home improvement
Mr. Home
Improvement.
Twenty years of award-winning renovations in Medicine Hat, and no way for anyone to see them. Word of mouth built the business; the website's job is to stop it being the only thing holding it up.
01 · The problem
Invisible online
Two decades of finished bathrooms, kitchens and basements living only in a phone's camera roll. When homeowners Googled, competitors with worse work and better websites got the call.
02 · The build
Eight pages, built in a week
Every service split onto its own page so Google ranks each one. Real job photos in browsable albums. Before/after sliders. The phone number pinned to every screen, tap-to-call on mobile.
03 · The counting
Every call tracked
Calls and quote-form submissions are counted, so the site's value is a number, not a feeling. Results publish here as the data matures. Real figures only, no marketing math.